Sveaskog
Sveaskog is Sweden’s largest forest owner and is owned by the Swedish state. Their core business is managing and utilizing the forest, as well as supplying timber, pulpwood, wood chips, biofuel, forest seedlings, and forestry services.
Together with the team at Bold Scandinavia, we created a new design concept — 'Leading the way forward' — and a new identity. The identity is driven by its iconography, guiding both workers and clients through the forest. The icons themselves are inspired by the symbol.
My role in the project included contributing to the development of the concept and design, with a particular focus on creating the icons and illustrations.
Together with the team at Bold Scandinavia, we created a new design concept — 'Leading the way forward' — and a new identity. The identity is driven by its iconography, guiding both workers and clients through the forest. The icons themselves are inspired by the symbol.
My role in the project included contributing to the development of the concept and design, with a particular focus on creating the icons and illustrations.






