PAYSAFE
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My role
Iconography
Branding
Conceptual
Design Team
Jesper Nilsson Böös
Michael Lanning
Maria Ahlgreen
Robin Burevall
Kalle Lindman
My role
Iconography
Branding
Conceptual
Design Team
Jesper Nilsson Böös
Michael Lanning
Maria Ahlgreen
Robin Burevall
Kalle Lindman
Paysafe, one of the world’s leading payment platforms, approached us to rebrand and restructure its portfolio after years of acquisition-driven growth. The goal was to unify its brands under a cohesive identity while retaining select sub-brands with strong equity.
The challenge was not only to harmonize the brand architecture but also to craft a compelling narrative that reinforces Paysafe’s role as a trusted payment partner for experience-driven industries.
My role in this project was to be involved in the conceptual work from the beginning and later contribute to the project by working extensively on iconography and illustrations.
The challenge was not only to harmonize the brand architecture but also to craft a compelling narrative that reinforces Paysafe’s role as a trusted payment partner for experience-driven industries.
My role in this project was to be involved in the conceptual work from the beginning and later contribute to the project by working extensively on iconography and illustrations.
