BERGHS FESTIVAL 2022
Type design
Concept
Branding
Concept
Branding
Each year, Berghs School of Communication develops a new identity for its graduation exhibition, 'Berghs Festival.' In 2022, I was part of the ‘students design agency’, where we created the visual identity for that year’s festival. My role involved collaborating with fellow students in the ‘students design agency’ to develop the concept and contribute to the overall branding. However, my primary responsibility was designing a custom typeface for the festival, which was used across all touchpoints.
The theme of the 2022 festival was AI. We developed the concept 'House of AI,' where the Berghs building served as a center for AI-related knowledge. The typeface was inspired by the school's contours, resulting in a bold, blocky sans-serif design.
The theme of the 2022 festival was AI. We developed the concept 'House of AI,' where the Berghs building served as a center for AI-related knowledge. The typeface was inspired by the school's contours, resulting in a bold, blocky sans-serif design.
