SUSTAINLAB

Strategy
Typography
Identity
Motion and 3D
May 2021

Visual Identity for a sustainability management platform.

Brief

Create a visual identity for the startup SustainLab.

Insight

Sustainability is hard to tackle. Modern consumers want to work with companies that make real change. At the same time, companies have a hard time compiling data.

Solution

Create an identity which repositions the brand from being perceived as a rational sustainability tool to an innovative, easy to use sustainability-platform that breathes tech but still feels human.

Team

Charlotte Källström, Johannes Lepistö, Inez Olsson, Linda Eiwander.