Rydbergs, a Swedish food company famous for their ready-made potato salad, wants to attract a younger audience. 

Rybergs is mostly consumed during Christmas and other big holidays. With our concept “Mellansnacket” we want to change that and get the younger generation to associate the brand to everything that happens between the big holidays.

We developed six different types of dips, packaging design and a brand strategy that would position Rydbergs in a new setting with dips that are ready to dip. Can you dip almost everything in it? Yes you can.


Charlotte Källström, Noa Carle, Issa Kram, Erik Flodberg.